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Jun28
Is Business.com A Bargain? -- Part 2 of 3

So the skeptics' jokes never panned out and, instead of having trouble paying  for itself, Business.com made the financial ugly-duckling-to-swan switch.  Jake Winebaum and Sky Dalton stand an excellent chance of reaping extremely high profits.

Why does anyone think its worth the hundreds of millions of dollars asked?  Well, for one thing, it's no longer an empty URL.  Now it's Business.com, a real business with real income and very real profits.

When Winebaum and Dalton bought the URL, business.com, from Marc Ostrofsky in 1999, the dotcom boom was winding down.  That wind-down paved the way for the search advertising surge and Business.com took full advantage to the point that its directory and pay-per-click business made a rapid upward spiral.   

The numbers speak well.  Earnings before Interest, taxes, depreciation, and amoritization (EBITDA) for 2007 are already $15 million.  During the first quarter of this year, traffic grew fifty percent compared with the first quarter of last year.

Speculation points to Yahoo! or Google as possible buyers; they're quite able to afford the site.  Or, possibly, Dow Jones, the New York Times, or other traditional offline media, which would also make sense.  Traditional media looking to fill in their online gaps might be ready to pay the asking price.

 

Source:  Ashkan Karbasfrooshan, Business.com on the Auction Block?, HipMojo

Source:  Om Malik, Business and a dot com, Sales higher than reported?, GigaOM 

Source:  Vindu Goel, Business.com's shell game is the Web at its money-grubbing, cynical worst, Vindu's View From The Valley



See more information about Home Based Business, Business Credit Cards and Business Web Design.

3 Comments/Trackbacks




Business.com is the perfect domain name along with the now perfect business. The company is only going to see profits go up and up within the next few years. The name is worth many millions by itself. The company together and a few hundred million does seem like a bargain.

» Business.com - Valuable Directory or the Best of the Worst? from Know More Media
Plenty  has been written recently about the potential sale of Business.com.  Debates seem to be raging about the $300 - $400 million valuation (26x EBITDA) and how much of the value is in the name. Many Know More Media blogs... [Read More]

» Know More about the Potential Sale of Business.com for $400 Million from Know More Media
This week on the Know More Media network, the topic of the potential sale of Business.com for $400 million has been a hot topic. Originally reported in the Wall Street Journal, many business experts have been voicing their analysis... [Read More]

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