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There's something to be said for a mixed-flower garden.  The wonderful array of colors, shapes, and sizes nodding their pretty heads and offering sheer pleasure to passersby can be delightfully mesmorizing.  But some might say it's too much activity, too much variety, not a niche garden.

And that brings me to the popular line of thought that every business must have a narrow, central purpose.  And that brings me to a bunch of questions.  How narrow?  How central?  What about diversification?  Isn't variety is the spice of life?

While I understand the idea of niche marketing vs willy-nilly selling, I wonder that maybe it's ultimately not in our best interests to confine ourselves by being too specialized.

"It got me thinking about whether all of the feeds I read and websites I visit each day to broaden my “world” are distracting me from addressing a primary theme . . . I don’t have one specialized area that I am an expert in rather I am a person who is more well-rounded and well-versed in a variety of topics." --Ellen Moore, Should I Kill the Jack (of all trades), Confessions of an Infomaniac

I know a lot of you have a lot of thoughts about this topic.  Some of you have good reasons for swearing by niche marketing.  Let's hear them.  Some of you have equally fine reasons to spread out and diversify.  Let's hear them, too.  Hey, some of you might have good ideas about taking a middle road and mixing the two.  Feel free to let us in on that road. 

ProductivityGoal is all about its name.  Your insights are a big part of it.