Work productivity, time management, organization, tools and tips

In the real estate world, the mantra is 'location, location, location'.  In any type of sales, the mantra according to Tony Jeary is 'presentation, presentation, presentation'.  It's the bottom line to having satisfied and repeat customers and clients; it's the fast track to success.

"You're already doing the work of communicating: You're having the  conversations, writing the emails, making the phone calls, giving the speeches . . . Master Communicators know how their recipients want to receive information and adjust their communication styles to match." --Tony Jeary, Communication MASTERY, Nightingale-Conant advantedgenewsletter

Jeary has four presentation power tips that will take anyone's communication and turn it into stellar presentations.

Email Presentation:
Efficiency is the key here.  No one has time for chatsy, so it's better to get to the

point at the start.  We like to consider ourselves good writers, but an email presentation is no place to prove it.  Here's where the research comes in, too.  Knowing how our recipients prefer to receive data lets us present for the best results.

Phone Presentation:
For the longest time, answering systems were a problem for me because I expected a live person and didn't plan a message.  Must I elaborate?  The messages I left were awful.  It's a great idea to plan for a machine.  Even if it turns out to be unnecessary, it'll be a good conversation opener.  Also, be prepared to leave a message with an assistant or secretary.

Group Presentation:
Groups, especially relatively small groups, can be tough crowds.  Jeary suggests asking the group members to share personal objectives for the meeting.  It's a good way to get everyone involved and participating early; it's also a great way for the presenter to find the best way to present.

Public Speaking Presentation:
Start with mingling, asking about interest, sliding in a little bit of pre-selling.  Connect, appreciate the feedback.  Get comfortable with the environment gives us the confidence to speak with result-oriented authority.

Jeary's last piece of advice for us is to match our recipient's communication style.  With the research we've already done, this one should be easy.

Slow talkers expect us to slow down, be methodical and thorough, present ideas with structure.

Fast talkers are high-energy extroverts. They expect us to be dynamic.  They enjoy our passion and seem to prefer multiple ideas in the same presentation.

Task-oriented and bottom line people prefer that we get to the point efficiently.  For them, there are no lingering conversations.

Social connectors, networkers, prefer that social touch in communication.  For them, personal connection, emotion, and fluidity are required in the presentation.

 

With Tony Jeary's advice, we can all become communication masters and let our talkin' do the walkin'.