Why bother with YouTube when traditional advertising has always worked? Because it works better. Video advertising is becoming the new tradition. We’ve entered an era of tell-and-show marketing.
With so much information coming at us all day, every day, video marketing works because it’s entertaining marketing. We think we need to fill every minute productively, yet desperately need breaks; with YouTube, we get to be productive and feel as if we’ve taken a break at the same time.
Visit Grace Bonney at Design Sponge to see what I mean. In her post, ask the decorator, Grace explores the benefits of video marketing by highlighting interior decorator Meghan Carter and her new series of videos.
Grace’s exploration proved the point; Meghan Carter is now a known name.
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