« Elisa Camahort on the Impact of Blogging on Business | Main | Stop Those Pesky Productivity Leaks »

Jun 4
Elisa Camahort on the Impact of Blogging on Business, part two

This is part two (of 2) of my interview (yesterday was part one) with Elisa Camahort, one of the cofounders of Blogher.

Elisa Camahort:

I have one client, Browster, where the CEO is absolutely consistent about addressing blog mentions of Browster, good or bad. I forward him people who complain about their experience and people who praise it.

He visits their blogs and posts respectful comments. Sometimes he corrects mis-statements about the product, other times he simply thanks them for their feedback and tells them what the company is working on.

But we work to make sure he is aware of and responsive to the blogosphere. That's probably even more important to the Browster blog strategy than the fact that we write a blog!

The bottom line is that the blogosphere represents a wonderful opportunity to businesses, not because it's hip or the thing of the moment, but because it's a rare place to connect directly to your existing or potential customers...and give them unfettered access to you!

Too may businesses focus on the rare, but possible, scariness...instead, they could focus on the possibilities! Just like today just about every business has a web site, I think just about every business will have some form of blog in the future. And just like today's web sites...some will be good; some will be groaners. Try to be good. :)


0 Comments/Trackbacks




submit a trackback

TrackBack URL for this entry:

post a comment

Name, Email Address, and URL are not required fields.





Comment Preview

« Elisa Camahort on the Impact of Blogging on Business | Main | Stop Those Pesky Productivity Leaks »

Advertise

Related Resources

sponsored ads



subscribe


Prefer Email?
Subscribe below-

Enter your Email:


Powered by FeedBlitz What's this?

Current News

Support This Blog

My site was nominated for Best Business Blog!

business social media

Use these fast growing business social media sites to promote your business, feature your products, spotlight your business leaders, create links, and drive traffic back to your company site, all for free!

BIZZlogos - Add your logo - free link to your site
BIZZphotos - Add photos of your products and people
BIZZprofiles - Submit your profile and build your online visibility
BIZZspotlight - Spotlight your business with free links
BIZZvideos - Videos about businesses, products and business people.
BIZZbites - "Digg" for Business - Submit your articles and posts

know more media network

View Network Map

Network Feed List (OPML)

Know More Media Network
Feed


we support unitus

PRWeb

Influencer



ProductivityGoal is a member of the Know More Media network of business related blogs.

Here are some current headlines from some of our business publications:

ProductivityGoal

CallCenterScript

AdHurl

TheBizofKnowledge

LandingTheDeal

CustomersAreAlways

HealthCareVox

BrainBasedBusiness

TheInsurancePolicy

MarketingBlurb